Business services: law, marketing, consulting, recruitment, printing and security (№21166730)

20 may

Nummer: 21166730

Land: Korea (Republic of)

Quelle: TED

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Veröffentlichungsdatum


20-05-2020

Beschreibung


  1. Section I
    1. Name and addresses
      Korea Teaching Centre Marketing Agency
      British Council, 2F, 19 Seosomun-ro 11-gil (B-dong, Paichai Jeongdong Building, 34-5 Jeong-dong), Jung-gu, 04516
      Seoul
      Korea
      E-mail: [email protected]
    2. Type of the contracting authority:
      Ministry or any other national or federal authority, including their regional or local subdivisions
    3. Main activity:
      General public services
  2. Section II
    1. Scope of the procurement:
      1. Title:

        Korea Teaching Centre Marketing Agency

        Reference number: BC/01231
      2. Main CPV code:
        79000000, 98000000
      3. Type of contract:
        Services
      4. Short description:

        The British Council Korea Teaching Centre is looking for an agency partner who will provide integrated marketing communication strategy, media planning and media execution to meet agreed strategic and business objectives and KPIs. More specifically, the agency should help increase the number of enquiries for Teaching Centre products thereby enabling us to achieve our business growth targets.

      5. Information about lots:
        This contract is divided into lots: no
      6. Total value of the procurement:
        Value excluding VAT: 434 028.00 GBP
    2. Description
      1. Title:
      2. Additional CPV code(s):
        98000000
      3. Place of performance:
        Main site or place of performance:


      4. Description of the procurement:

        Digital marketing.

      5. Award criteria:
        Cost criterion - Weighting: 20
      6. Information about options:
        Options: no
      7. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      8. Additional information:


  3. Section IV
    1. Description:
      1. Type of procedure:
        Open procedure
      2. Information about a framework agreement or a dynamic purchasing system:
      3. Information about electronic auction:
      4. Information about the Government Procurement Agreement (GPA):
        The procurement is covered by the Government Procurement Agreement: yes
    2. Administrative information:
      1. Previous publication concerning this procedure:
        Notice number in the OJ S: 2020/S 045-107634
      2. Information about termination of dynamic purchasing system:
      3. Information about termination of call for competition in the form of a prior information notice:
  4. Section V
    1. Award of contract
      1. Date of conclusion of the contract: 2020-04-29
      2. Information about tenders:
        Number of tenders received: 3
        Number of tenders received from SMEs: 2
        Number of tenders received from tenderers from other EU Member States: 1
        Number of tenders received from tenderers from non-EU Member States: 2
        Number of tenders received by electronic means: 3
        The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
        Leo Burnett Inc
        Seoul
        Korea
        The contractor is an SME: yes
      4. Information on value of the contract/lot (excluding VAT):
        Initial estimated total value of the contract/lot: 434 028.00 GBP
        Total value of the contract/lot: 434 028.00 GBP
      5. Information about subcontracting:

  5. Section VI
    1. Additional information


    2. Procedures for review
      1. Review body
        British Council Korea
        Seoul
        Korea
      2. Body responsible for mediation procedures

      3. Service from which information about the review procedure may be obtained


        Korea Teaching Centre Marketing Agency
        British Council, 2F, 19 Seosomun-ro 11-gil (B-dong, Paichai Jeongdong Building, 34-5 Jeong-dong), Jung-gu, 04516
        Seoul
        Korea
        E-mail: [email protected]

    3. Date of dispatch of this notice
      2020-05-19